Legal
Privacy & Cookie Policy
Last updated: May 2026
1. Who we are
ClarifySEO is an independent service available at clarifyseo.app. For any privacy-related queries, contact us at hello@clarifyseo.app.
2. What data we collect
When you use ClarifySEO, we collect and process the following data:
- Account information — your name and email address, provided via Google OAuth when you sign in.
- Google Search Console data — search queries, page performance, click-through rates, and position data for the properties you connect. This data is fetched from the Google API on your behalf.
- Google Analytics 4 data — traffic channels, page engagement, and conversion events, if GA4 is available on your connected property.
- Audit reports — the generated reports produced from your data, stored to allow you to access them after generation.
- Payment information — billing details are processed and stored by Stripe. We do not store card numbers or full payment data.
- Usage data — audit counts and subscription status, used to enforce plan limits.
3. How we use your data
Your data is used solely for the following purposes:
- To generate your SEO audit report
- To display your reports and allow you to download them
- To send you your report by email on completion
- To manage your account and subscription
- To improve site functionality and reliability
Your data is never sold, shared with third parties for marketing purposes, or used to train AI models.
4. Legal basis for processing (GDPR)
We process your data under the following legal bases:
- Contract — processing necessary to provide the service you have requested.
- Legitimate interests — improving site functionality and preventing abuse.
- Consent — for analytics cookies, where you have given explicit consent via our cookie banner.
5. Data retention
We retain your data for as long as your account is active. If you delete your account, your data will be deleted within 30 days. Audit reports are retained until you delete them from your dashboard.
6. Third-party services
We use the following third-party services which may process your data:
- Google OAuth — for authentication. Subject to Google's Privacy Policy.
- Anthropic Claude API — your GSC and GA4 data is sent to Anthropic's API to generate the audit report. Anthropic does not use API data for model training by default.
- Stripe — for payment processing. Subject to Stripe's Privacy Policy.
- Resend — for transactional email delivery.
- Neon — for database hosting. Data is stored in the EU.
- Vercel — for hosting. Subject to Vercel's Privacy Policy.
- Google Analytics 4 — for site analytics, used only with your consent.
7. Your rights (GDPR)
Under GDPR, you have the right to:
- Access — request a copy of the data we hold about you
- Rectification — correct inaccurate data
- Erasure — request deletion of your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw consent — for analytics cookies, via the cookie icon in the bottom-left corner of any page
To exercise any of these rights, contact us at hello@clarifyseo.app.
8. Cookie policy
We use cookies and similar technologies on this site. Below is a full list of the cookies we set.
Necessary cookies
These cookies are required for the site to function and cannot be disabled.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| next-auth.session-token | Maintains your authenticated session | 30 days | ClarifySEO |
| next-auth.csrf-token | Protects against cross-site request forgery | Session | ClarifySEO |
| next-auth.callback-url | Stores the redirect URL after sign in | Session | ClarifySEO |
| clarifyseo_cookie_consent | Stores your cookie consent preference | 1 year | ClarifySEO |
Analytics cookies
These cookies are only set with your consent. They help us understand how the site is used.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique users for Google Analytics | 2 years | |
| _ga_* | Maintains session state for Google Analytics 4 | 2 years |
You can change your cookie preferences at any time using the in the bottom-left corner of any page.
9. Google Consent Mode
We implement Google Consent Mode v2. By default, all non-essential Google cookies are blocked until you give consent. If you decline analytics cookies, Google Analytics will operate in cookieless mode — aggregate, anonymised data may still be collected for modelling purposes in line with Google's policies.
10. Changes to this policy
We may update this policy from time to time. Material changes will be notified via email or a notice on the site. The date at the top of this page indicates when the policy was last updated.